INTU’TION

Intuition is absolutely love, youth and the first adult, from the point of view of personal entrepreneurial experience, project. I started it when I was tired of tyranny at work, and decided that if there was going to be dope in my life, it would be exclusively my own :))

about the project

Boutique history with ballet, chamber history, with its own idea, philosophy and obvious detuning in the market.

The project is interesting for the adaptability of the brand, because the difference in the mentalities of girls in Moscow, Riga and Amsterdam is significant, and it was a certain professional challenge. In principle, everything worked out, Riga's intuition is self-supporting and still alive.

designing

design concept

product owner

adaptations

copywriting

Client

Boutique fitness project for women in the historical center of Moscow

url

challenge

Launch to three countries:

To create a unique visual identity to distinguish a new brand from an infinite number of competitors in the field of fashion

Russia
Netherlands
Latvia

client

Boutique fitness project for women in the historical center of Moscow

challenge

Create a unique visual identity to distinguish a new brand from an infinite number of competitors in the field of fashion

target audience

Purposeful and energetic women who need a quiet place in the center of a bustling metropolis to feel harmony, stop and stay in touch with their femininity.

idea

A modern woman should be successful, educated and beautiful. Night is the time when she can exhale and relax a little. Night is the time when inspiration comes. How to do everything in time and at the same time remain feminine will tell you the strongest feeling, which is called intuition. And the moon...

The simple font of the logo contains a hidden meaning. Admit it, you haven't thought about how to read the title.

Your intuition did not let you down.

Muller medium

print design and fonts

The territory of tranquility

Muller light

Muller's modern grotesque is perfect for short headlines and texts: It is easy to read and pleasant to watch.

colors and textures

White

Granite

Pink

Black

Starry sky

instagram

The most active channel for promoting the project. Chess layout and templates for posts easily allow the client to keep the corporate identity.

website

It helps users to find out all the information about the project, training directions, as well as sign up for an individual lesson in 2 clicks.

We have worked out the important details of UX for mobile devices so that viewing the site from the phone was as convenient as possible.

mobile version

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