I spend a lot of time on a comprehensive study of the context and formulation of the goal. It is possible to improve a product, services or processes indefinitely, but it is necessary to keep in mind the key task that we formulate at the very beginning.

My profession presupposes a high level of independence, but also periodic close interaction with the customer — from long introductory meetings and careful completion of the brief to the provision of the necessary competencies and knowledge by your colleagues and/or employees.

Any quality sustainable product is based on vision, understanding of the market and the consumer, scalable architecture. I don't "repaint the buttons" if key puzzle details are missing. The more such details are missed, the lower your speed.

In order to get 80% of the result out of 20% of efforts, you need to know where to put these efforts. I try to suggest areas for study that, from my point of view, will give the greatest effect.

The result of a product study may be the need to abandon a product, idea or business altogether, possibly heavily or slightly modify them or leave them as is.

I do not guarantee your success or the behavior of the market and audience. I'm just doing everything within my area of responsibility so that you and your users get the best experience possible.

Я не гарантирую ваш успех или поведение рынка и аудитории. Я лишь делаю всё в пределах моей зоны ответственности, чтобы вы и ваши пользователи получили лучший опыт, который возможен.

I don't sacrifice quality for deadlines. When developing a new product, it may take two to three months before the first line of code is written. This is how good products are made. I set the deadlines myself so that they are realistic, without unreasonable cuts and exaggerations.

The main thing for me is to create the right, convenient and beautiful product. Only after that you can try to maximize profits. If the product annoys users or has no demand, it will not be possible to make money on it.

I spend half of my working week on research, searching for innovations and best practices. This allows me to constantly develop and immediately integrate fresh knowledge into current projects.

I have my own competencies and my own interest. I will honestly say if the project is not interesting to me or I do not fit the competencies.

The product is created by people. If I feel that it is not possible to reach mutual understanding with people, I refuse to work.

I take a job from a person who then accepts it. If the customer leaves the project for some reason, we hold a meeting with the new contact person in advance and provide him with full information and context.